Want to attract more organic traffic to your site without risking money on advertising? Does that sound impossible? Too good to be true? Well, our team is here to help you prepare for the latest tactics in e-commerce SEO that will help your online business grow in 2020 and beyond!
While it’s easier said than done, it is possible with some powerful SEO weaponry in your arsenal. It’s a great way to build your e-commerce empire, but how do you increase organic traffic to your e-commerce website?
Get started with these ten e-commerce SEO tips that will increase website traffic in 2020.
1. Utilize Target Keywords and Voice Search Queries
Keywords define what your content is about. When a user enters a search query into Google, the crawlers come back with results to match the searcher’s intent. This means it’s vital you identify the relevant keywords and use them in your content to help the internet bots understand what your content is about. Include target keywords in the title tag, H1, meta description, and alt-text of any visuals on your page.
Voice Search Queries
Google says that 20% of Google searches are performed through Smartphone devices. Commonly in the form of a conversational question, voice search queries are usually longer than text queries. Businesses need to pay attention to this rising trend. Consider how customers are discussing your product or service. Create content that can answer these types of queries and include an FAQ section.
Optimize your Content
Search engine optimization is more than littering relevant keywords throughout your content. Instead of attracting the search engine crawlers, it can have the opposite effect and can damage your rankings online. Try to search for synonyms of the target keyword. For example, if your keyword is ‘how to protect sensitive data,’ use synonyms of ‘sensitive data’ such as ‘cyber-attacks,’ ‘hacking’ and ‘breaches.’ Consider optimizing your content for human readers (rather than the internet bots) by focusing on a well-written text that is engaging and easy to understand.
2. Cover the Basics (Load Time, Meta Descriptions, Broken Links)
Decrease Load Time
A page that takes longer than 3 seconds to load can heavily impact the user’s experience. Scaling down and optimizing any images for web use will reduce load time.
Title Tags and Meta Descriptions
Use relevant keywords to optimize title tags and meta descriptions. This will boost your content ranking and encourage searchers to click through to your e-commerce site.
Fix Broken Links
Any time a user clicks on a link and is faced with an Error 404, doesn’t make for a positive experience. Prevent users from abandoning your website by scouring your site for broken links and add redirects to the most current pages.
3. Use Original Visuals
Google’s crawlers recognize when photos and graphics are fleeced from other sites. You may have good intentions, and perhaps you’re using the same wording or graphics from a supplier, but Google will notice the duplication and penalize you for it. If you must include a particular text, either link to the source or refer to it on your resource page.
4. Create SEO Friendly Internal Links
Internal links are useful for building site architecture and spreading link equity. Link content to another page or blog on your site to let Google’s crawlers know there is a relationship between the linked pages. Don’t just stick links in haphazardly, the links must be natural and relate to the topic.
5. Optimize for Mobile
According to the World Advertising Research Center, by 2025, 72.6% of internet users will use their smartphones to access the web. That’s almost 3.7 billion people! Google gives preference to mobile-optimized content. This makes it vital your product pages resize adequately for mobile users. Make sure any call-to-action buttons are viewable and clickable by your customers.
6. Keep it Fresh
Creating and updating content regularly can help to attract organic traffic. Choose a day each week to create and post fresh content and stick to it. Ensure it’s helpful to visitors and contains hyperlinks to other pages on your site. After creating new content, share it on social media to build another channel for organic site visits. Go through your old posts and determine whether you can freshen up any content to make it current and relevant.
7. Monitor Performance
Regularly monitor the performance of your site by performing the following:
- Install an Analytic tool (such as Google Analytics) to measure the quality of search traffic
- Utilize Google’s Keyword Planner to identify relevant keywords
- Check your site is mobile-friendly with Google’s Mobile Testing Tool
- Use Google’s Search Console to check for URL errors
8. Create and Maintain a YouTube Channel
YouTube is the second most popular site in the world (after Google). Helpful and informative YouTube videos can significantly boost your visibility and traffic. Easier said than done since popularity relies on user engagements rather than Google ranking. However, it can be done by combining an effective keyword search strategy, engaging content, and effective tags to attract viewers.
9. Offer a Giveaway
Everyone loves free stuff! Offering a product giveaway gives you the chance to ask for the entrant’s email address. This helps you build an email list for future email marketing campaigns. Offer extra entries for extra shares among their friends. This helps attract a larger organic audience and build social signals to improve your e-commerce SEO.
10. Add Style to Your Brand
Stand out from the crowd by adding personality to your brand. You take your business seriously, but you’re not writing a dissertation. Encourage visitors to your site by being friendly and relatable. Create engaging content with stimulating visuals, customer service options, and user-generated testimonials from satisfied customers.
These ten e-commerce SEO tips that will increase website traffic in 2020 are just a few of the many ways you can help drive organic traffic to your e-commerce site.
Begin by implementing these tactics and track your progress using an analytics tool. You won’t see the results of your efforts overnight, be patient, and allow two to three months.
By building a solid SEO strategy, you will set the foundation for all your digital marketing efforts, and you will soon distinguish yourself from the competition. It can be very overwhelming to tackle all of these tasks by yourself, so we always recommend working with e-commerce SEO experts. These marketing professionals stay up to date with the latest trends in SEO and know which strategies work best for e-commerce companies. So, don’t be afraid to reach out to an e-commerce SEO expert for a helping hand with your next website project. Happy selling!